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Browser note: use Microsoft Explorer for SBRnet. Do not use Firefox, as some column headings in research tables will not appear on your screen with this browser.
Log on to Internet; Go to this URL: http://www.sbrnet.com. Type your user ID and password in the boxes that appear at the top of the screen. The working home page, which is almost identical to the page where you started, will then appear. All parts of the site included in your subscription will be accessible to you from this page.
SBRnet content is organized into seven different sections, each of which is explained below.
I. SECTION HEADING: SPORT-BY-SPORT LISTINGS
If you want to focus on a specific sport, or on a category such as “Women’s Sports” or “Youth Sports,” click on that sport or category. Each page is divided into three columns, containing all or some of the following information:
A. Column Heading: Market Research:
1. Consumer Expenditures (Market Size)
This menu includes a series of tables that provide the following information for that product since 1993 (Some sports have been measured annually, others every other year):
(a) Demographics, (age, education, gender, region, and household income)
(b) Brand Share for leading brands
(c) Distribution patterns by outlet type, separately for unit and dollar purchases
(c) Consumer purchases by price point
(e) Total Market (in units and dollars)
The "Base" for each table appears at the bottom of the table. It is the figure upon which the percentages are based.
2. Participation
Participation information for a sport includes a series of tables reporting on the total number of participants vs. the number of frequent participants; participation by demographics (age, education, gender, geographic region, market size, age/presence of children, and for more popular sports, by state). Most tables contain information since 1993. Some sports have been measured annually, others every other year. The "Base" for all of these tables is the total number of participants for the market.
Intercollegiate and Interscholastic (high school) participation are also reported. These tables show the number of schools sponsoring the sport and the number of athletes participating.
3. Attendance
For each sport measured {baseball, basketball (separately for professional and collegiate), bowling, boxing, fishing, football (separately for professional and collegiate), golf, horse racing, ice hockey, lacrosse, martial arts, motorsports, rodeo, soccer, tennis and wrestling} information includes
• Total number attending
• Demographic profiles of attendees (Age, Gender, Income, Region)
Total paid attendance data is also provided for baseball, basketball, football, ice hockey and soccer, as well as for NCAA basketball and football. This information may be accessed by click on the appropriate sport in the "Single-Sport" section.
4. TV Viewership
For each sport measured {baseball, basketball (separately for professional and collegiate), bowling, boxing, fishing, football (separately for professional and collegiate), golf, horse racing, ice hockey, lacrosse, martial arts, motorsports, rodeo, soccer, tennis and wrestling} information includes
• Total number viewing
• Demographic profiles of TV viewers (Age, Gender, Income, Region)
5. Imports
Total import value of specific products. As a matter of interest, total cost shown for a product usually represents a range between 10 and 25% of the total retail price of that product.
B. Column Heading: Publications:
There are three drop-down boxes to help you refine your search. BE SURE TO MAKE A DECISION ABOUT EACH OF THESE CHOICES BEFORE CLICKING ON “SEARCH”:
1. PUBLICATION (S): You may either search for all articles from all publications (the default) or you may scroll down the menu and highlight one publication.
2, YEAR: The default year is “2008.” You also have the option of searching as far back as 1996.
3. SUBJECT: Use this space to refine your search. BE AWARE THAT YOUR SELECTION PROCESS ALREADY INCLUDES PRECODING OF THE APPROPRIATE SPORT FOR THIS BOX.
Here are some key words to isolate articles for specific major categories:
Auto Sports (for motorsports)
Broadcast
College Sports
Endorsement
Facilities
Financial
Internet
Licensing
Marketsurvey (use to find research information that appears in publications, including market
studies, broadcast ratings, etc)
New Media
Olympics
Professional Sports
Sport (any - archery, baseball, etc.)
Sport Law
Sporting Goods
Venue
Women
Warning: Do not use adverbs such as “under” or “and” or “to” in your search.
4. After making (or skipping) a selection in these three boxes, click on “Search”
C. Column Heading: Directories
The following directories are provided, where appropriate for the sport
Pro Teams And Leagues
College Athletic Directory
All Schools
Coaches (Provided For Baseball, Field Hockey, Football, Golf, Ice Hockey, Lacrosse,
Tennis, Volleyball (W) And Wrestling
Organizations
Vendors
Magazines (Available For Some Sections)
II. SECTION HEADING: MARKET RESARCH
This section is designed as an alternative to simplify using market research data for more than one sport during the same access period. Tables are available in five categories: Participation (separately for Total, Internet Usage and Collegiate/High School), Consumer Expenditures, Attendance, TV Viewership and Sporting Goods Imports.
Formats for the tables are described under the “SPORT-BY-SPORT” section above.
III. SECTION HEADING: PUBLICATIONS
This section is designed to allow access to all publications for any category of interest. There is no pre-coding for these searches except that which you insert in the “Subject” box. Using this section is described above under “Publications” in the “Sport-by-Sport” section discussion
IV. SECTION HEADING: SELECTED REPORTS
Contains links to industry-wide reports dealing with topics of general interest, as opposed to a specific sport. Subject areas include facilities, media, participation, consumer purchases, finance, and market sectors such as aging, physical education, outdoor recreation, sporting goods, and licensing.
V. SECTION HEADING: DIRECTORIES
Access to all directory listings for all sports.
COLLEGIATE: Links to over 2,000 two and four-year colleges in the U.S. and Canada with varsity athletic programs. Users can refine search according to sport, state, academic major and Division (NCAA I, NCAA II, NCAA III, NAIA, NCCAA, USCAA, Junior Colleges, Canadian, Independent) Each school listing includes location, varsity sports offered, athletic director and SWA contacts and links to various school internal websites.
PROFESSIONAL: Links to over 800 professional teams. Listings contain website link, team location and contact information.
ORGANIZATIONS: Links to over 1,000 sports organizations including trade associations, governing bodies, college conferences, professional associations, and professional leagues,
STATE-BY-STATE: Links for all Collegiate, Professional and Organization listings organized by state.
VI. SECTION HEADING: RECENT ARTICLE POSTINGS
Provides immediate access to articles recently posted. Users can search for all articles or articles pertaining to selected subject areas. Choose between articles posted the previous day or the previous week.
VII. SECTION HEADING: EDUCATION SERVICES
This section contains:
• A directory of schools offering Sport Management Programs.
• A discussion of applications for SBRnet for various course offerings in Sport Management programs
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